Every property has a different story, challenge, and opportunity. My process begins by understanding the seller’s objective, identifying what may be standing in the way, and developing a strategy built around the property’s specific needs. From execution and measurement to thoughtful adjustments along the way, these case studies demonstrate how a tailored approach can turn the right strategy into measurable results.
Every property has the same problem, so not every property should receive the same marketing plan.
THE CHALLENGE
The seller's home had previously been listed for approximately four months without selling.
MY APPROACH
Rather than simply putting the property back on the market, I repositioned it and began aggressively marketing it during Coming Soon. I supported the launch with targeted paid digital advertising and scheduled an open house immediately after the property became active.
MARKETING PROOF
MARKET RESPONSE
Approximately 10 families attended the open house. We received three offers above asking within the first few days.
RESULT
The property was listed at $789,000, went under contract after 3 days on the market, and ultimately closed for $810,000 — $21,000 above list price.
WHY THIS STORY MATTERS
This example demonstrates my ability to reposition a previously unsuccessful listing, create urgency around a relaunch, invest in measurable marketing, and convert attention into competing buyer demand.
This example demonstrates my ability to reposition a previously unsuccessful listing, create urgency around a relaunch, invest in measurable marketing, and convert attention into competing buyer demand.
THE CHALLENGE
This distinctive Lake Hickory property had extensive previous market exposure and multiple prior listing attempts before I became involved. The challenge was not simply generating more exposure. I needed to understand why the market had not responded and determine how the property should be repositioned.
MY APPROACH
I assessed the prior marketing and positioning, identified strategic improvements, and developed a new strategy around the property’s distinctive value. The home offered approximately 3.8 acres, more than 500 feet of Lake Hickory waterfront, year-round water views, city water and sewer, and significant expansion potential. The marketing needed to communicate those attributes as a cohesive lifestyle and value proposition rather than simply list features.
MARKETING PROOF
• 11,994 people reached
• 17,032 impressions
• 860 landing page link clicks
RESULT
The property ultimately closed for $1,250,000 in March 2026. The supporting MLS report documents the extensive prior listing history, including a previous listing that expired after 365 days on the market.
This is not a story about criticizing another agent or simply relisting a home. It demonstrates diagnosis, repositioning, strategic improvement, investment in targeted marketing, and communicating a distinctive property’s value effectively enough to change the outcome.
THE CHALLENGE
The home owners had attempted to sell their home For Sale By Owner for several months. They had considerable activity and people stopping by the property, but the activity was not translating into a successful transaction. They also did not necessarily know whether the people coming through were fully vetted, financially qualified buyers with genuine motivation and ability to purchase.
MY APPROACH
When I became involved, the objective was not simply to generate more traffic. It was to turn interest into a viable transaction. I made strategic recommendations about the property and its presentation, professionally positioned its distinctive acreage and flexible living features, and supported the listing with targeted digital marketing.
MARKETING PROOF
MARKET RESPONSE
After months of marketing the property as a For Sale By Owner and welcoming numerous unvetted visitors, the home was successfully connected with a fully vetted, qualified, highly motivated buyer—even in a sluggish market.
RESULT
During a sluggish market, I was able to connect the property with a fully vetted, willing, able, and highly motivated buyer and move the sellers from months of unproductive FSBO activity to a successful transaction. The property went under contract November 21, 2025 and closed for $490,000 on December 19, 2025.
WHY THIS STORY MATTERS
Interest is not the same as a qualified buyer. This case demonstrates the value of professional positioning, qualified opportunity, targeted marketing, representation, and moving a seller from activity to the outcome they actually need.
Interest is not the same as a qualified buyer. This case demonstrates the value of professional positioning, qualified opportunity, targeted marketing, representation, and moving a seller from activity to the outcome they actually need.
Whether you're ready to make a move or simply beginning to wonder what comes next, you don't need to have all the answers before reaching out. Janée starts by listening—understanding your goals, your concerns, and what you want life to look like—and then helps you determine the right path forward. Sometimes that means buying or selling today. Sometimes it means creating a plan for six months or two years from now. Either way, the first step is simply a conversation.
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785 US HWY 70 SW
HICKORY, NC 28602
Realty Executives of Hickory & Lake Norman